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An investment plan that defines the client's goals, objectives and asset allocation is one of the most meaningful determinants of long-term success. It serves as the foundation on which to build and manage the investment portfolio. The best chance of achieving superior results lies not in the constant struggle to outperform the market, but in formulating and adhering to an appropriate investment plan—a plan that has been carefully constructed with the help of a realistic and well-informed client. A clearly defined investment plan effectively manages risk, shields against short-term thinking and serves as a road map to follow over time.
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It serves as the foundation on which to build and manage the investment portfolio. 
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